Antonio Marras interprets In Aéras in a Limited Edition collector's kit. The ANIMANUDA, SILENTIUM, and VISIONE serums are dressed in confections with a special label painted with watercolour, deriving from the creative exterior of Marras. At the same time, handmade dreamy embroideries on the richly textured fabrics of the acclaimed Sardinian designer wrap the travel pochette that houses them.
For the first time, offered as a collector's trio in the limited edition box set by Antonio Marras, the sets were presented during the Milan Design Week at NonstanteMarras. The event celebrated a synergy that speaks of Sardinia and the myths of a land of pure energy among lifelong friends and new magical connections in the eclectic space called NonstanteMarras. The serums, reimagined by Antonio's multifaceted creativity, were the undisputed protagonists of the beauty rituals conducted by the beauty therapist Margherita Fais, who guided the guests through a journey full of art, design and the raw nature of the island.
This was a contemporary wellness event where In Aéras and Bea Studio, sustainable and ethical sportswear brands, invited their guests to entrust their senses through the combination of face yoga, vinyasa and experiential meditation experiences.
The event focused on the awareness of gestures and well-being. The alchemy of the precious botanical active ingredients of In Aéras, from the wild and uncontaminated lands of Sardinia, guided the experience, making the practice highly engaging.
The journey through the serums "ANIMANUDA - SILENTIUM - VISIONE"
the base of this experience, culminated in a regenerating healthy brunch created for guests by the Sardinian chef
Nicola Bonora and inspired by the most authentic Sardinian culinary tradition.
The collaboration highlighted the importance of incorporating self-care practices into
daily routines and showcased the connection between fashion, sustainability and wellness.
The Beautyaholic's Shop, an exclusive and distinctive clean beauty destination for the selection of brands, showcased In Aéras, offering its customers a full day of unique facial treatments to discover our collections. The founder Alice Ziccheddu had the pleasure of presenting the brand through her personal story, her passion and love for her land and traditions, her connection with the authentic nature of the island, the search for the most powerful and performing active ingredients and the creation of multifunctional products.
Beauty therapist Margherita Fais provided a personalized experience for each client, educating them on the advantages of using In Aéras products for skincare and elevated emotional well-being. During this experience, her expert hands' crafted authentic rituals and showed the most effective ways to use In Aéras face oil serums.
Chosen by the starred chef Jorg Giubbani of the Orto restaurant to accompany his tasting menu
and create an experience by interacting with all the senses. The In Aéras serums joined the
sophisticated culinary world that showcased contemporary well-being through the ingredients and the
formulation.
With this intention, a unique culinary experience took place in Milan for the guests
of Motelombroso restaurant, where the Sardinian chef Nicola Bonora opened the doors of his kitchen to the starred chef
Jorg Giubbani. The guests experienced a gastronomic journey through the taste and touch
caressed by In Aéras. The founder, Alice Ziccheddu, introduced and guided the involvement of all the
senses in a tactile and olfactory journey, as well as culinary.
The SILENTIUM, ANIMANUDA, and VISIONE serums
accompanied the chefs' courses following the leitmotif of
Mediterranean herbs and marked three specific moments of this precious journey.
A timeless dimension was celebrated, where the individual and his lifestyle were at the centre, in close harmony with nature, scents,
flavours and rhythms.
